What are Max Lumens?
Lumens are a measure of light output. It’s important to understand how much light a fitting can deliver. When we talk about a product being a genuine 50w low-voltage Halogen downlight equivalent, we mean a fitting with a max lumens of 900+
For a wider overview of LED lighting technology, download The Lighting Buyer’s Technical Reference Guide. Page 7 covers light output and the comparative output of different light types.